Automated Phone Technology Can Make Restaurant Work Easier and Improve Consistency

Automated Phone Technology Can Make Restaurant Work Easier and Improve Consistency

Throughout a restaurant’s dinner rush, a ringing telephone can go unnoticed, prompting prospects ready on a busy line to go to a competitor or prepare dinner at residence. As inflation forces shoppers to be cautious of their spending, competitors for client cash has intensified. Eating places cannot afford to overlook telephone gross sales, or go away their storefront understaffed.

Corporations like Goodcall, Popmenu, and HungerRush have provide you with a potential resolution to seize client spending and alleviate labor strain: automated restaurant telephone methods.

Though not as catchy as machined aluminum fryer, or a robotic busser, these methods are designed to handle the particular issues of the operator. Automated telephone know-how makes use of conversational synthetic intelligence to take buyer orders, reply questions on operations, or direct prospects to digital channels.

“We got here up with the thought due to first-hand expertise of sitting down with restaurant homeowners and observing the disruptions they’ve needed to undergo,” mentioned Tony Roy, president and co-founder of Popmenu. “As a result of they did not have sufficient employees to simply reply the telephone.”

Some giant chains have just lately invested in voice command know-how, with McDonald’s testing AI steering wheel voice control. However others are deploying automated answering methods. Pizza manufacturers like Jet’s Pizza and Marco’s Pizza have each tried telephone ordering methods. Applebee provides telephone ordering at about half of its places, in keeping with the Wall Road Journal.

Automated phone answering corporations are nonetheless comparatively new, and when given the selection, many shoppers nonetheless select to talk to employees or managers. However these corporations declare to supply a number of advantages to eating places.

Labor financial savings

On the most elementary stage, phone automation know-how provides labor financial savings by eliminating the necessity for workers to reply the telephone. At Bevri, a Georgian restaurant in California, proprietor Pavel Sirotin mentioned employees shortages within the wake of the COVID-19 pandemic made it tough to reply the telephone and stability different duties, akin to indoor operations. or getting ready pickup and supply orders.

“We have been hit with the labor scarcity and principally there was like one waiter at instances. Generally it is simply considered one of us,” Sirotin mentioned. “We might by no means reply the telephone. And it simply rang and rang. Folks had every kind of questions: they wished to position an order, they wished to examine if we have been nonetheless alive.

Sirotin knew Goodcall founder and CEO Bob Summers and was excited to strive Goodcall’s automated calling system at Bevri. As soon as put in in September 2021, the system, which Summers says could be able to answering hundreds of calls concurrently, proved to be an assist to Sirotin’s operation.

“Goodcall helped us reply over 4,000 calls,” Sirotin mentioned in August. “Multiply that by about, on common, 5 minutes per dialog, [and] that is the variety of minutes that we’ve got freed up. He added that this phone know-how has improved the experiences of consumers eating on website, as servers are freed up.

Labor financial savings could be tough to quantify, mentioned Aaron Nilsson, COO of Jet’s Pizza. Jet’s Pizza makes use of HungerRush’s automated answering system in a few third of its 400 shops. Regardless of the problem of figuring out a software’s exact financial savings, Nilsson mentioned, automated telephone methods can relieve strain on employees by directing prospects to digital channels.

Jet’s Pizza makes use of HungerRush’s SMS ordering characteristic, along with its answering machine know-how. The Textual content-to-Order characteristic works with prospects to make sure their orders are comprehensible and correct earlier than sending them to Jet’s. This characteristic enhances the labor saving potential of a robotic phone answering system by diverting prospects from the telephone.

Popmenu’s phone automation system tells restaurateurs what number of calls it has answered.

Permission granted by Popmenu


Along with labor financial savings, AI-powered answering methods supply one other profit: consistency. A pc will keep in mind to up-sell and might observe exacting directions from operators. This implies the know-how can add further gross sales whereas preserving order accuracy, not less than in idea.

“The bot is wise sufficient [to know] should you order X, meaning you may want Y, after which on the finish…[ask]would you want a two-liter Mountain Dew with that,” mentioned HungerRush CEO Perry Turbes.

Nilsson mentioned the bot’s consistency is a extra essential characteristic than its labor financial savings.

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