Focus on the UC Retail case study: RingCentral and O'Brien Fine Foods

Focus on the UC Retail case study: RingCentral and O’Brien Fine Foods

Staying forward of right now’s unpredictable retail market is simpler mentioned than accomplished. Even for industry-leading firms with a powerful presence of their chosen market, there are ache factors to beat, particularly throughout instances of development.

As companies start to scale, they face an ever-increasing array of challenges, from points with provide chains to issues sustaining contact between staff. Communication methods that after labored for a small enterprise can rapidly result in inconsistencies and productiveness points as companies develop. This is the reason it’s so essential to have an agile setting in place.

Considered one of Eire’s main charcuterie producers, O’Brien Wonderful Meals, has struggled to beat a collection of issues in recent times. Luckily, by working with RingCentral to create a cloud-based answer for communications, O’Brien was in a position to scale rapidly.

This is what occurred when O’Brien requested RingCentral for assist.

A heritage enterprise able to evolve

O’Brien Wonderful Meals is certainly one of Eire’s most revered meals retailers and a number one provider to lots of the nation’s most revered meals retailers. The corporate employs over 500 individuals in three separate places of work, warehouses and manufacturing websites. Though it has all the time been a household enterprise at coronary heart, O’Brien Wonderful Meals has skilled large development in recent times.

Sadly, because the group continued to develop its place as a world-class meals manufacturing firm, its telecommunications system struggled to maintain up with demand. In accordance with the model infrastructure supervisor, Eoghan Fitzgibbon, every time the corporate launched a brand new location, it needed to separate the on-site PBX system.

The issue with this technique is that O’Brien Wonderful Meals quickly discovered itself with three completely different PBX methods all through the corporate, none of which was linked to the remainder of the corporate. Calling from place to position or just forwarding an incoming name to a different location has develop into a big downside.

Intersite communications weren’t the one downside for the legacy telephony technique, both. Since all communication within the firm was restricted to landline and landline phone connections, workers confronted vital limitations of their potential to speak outdoors of the workplace.

Eoghan famous that staff struggled with a scarcity of entry to prompt communication methods whereas on the go, strolling by way of the warehouse or on the manufacturing ground. The outdated system, with its landline telephones, lacked the mobility the staff wanted.

An ever-increasing vary of communication issues

As O’Brien Wonderful Meals continued to evolve, different communication technique challenges turned obvious. A number of of the websites have been positioned in rural and distant areas of Eire, and the corporate suffered frequent phone blackouts that lasted days or perhaps weeks. In a single month of December, one of many busiest instances of the 12 months for the corporate, phone methods went down for an prolonged interval, leading to misplaced orders.

When the pandemic hit in 2020 and containment measures took impact, O’Brien Wonderful Meals was rapidly recognized as an “important enterprise” and its amenities have been in a position to proceed working. Nonetheless, lots of the firm’s workplace employees nonetheless wanted to modify to distant work.

With the outdated telephone system tied particularly to places of work, the corporate struggled to remain in contact with clients and distributors whose calls for have been growing in the course of the pandemic. Workplace employees have been compelled to make use of their very own telephones to take work calls, and the IT staff struggled to assist workers members troubleshoot technical points in a distributed setting.

For O’Brien Wonderful Meals, the one possibility was to modify to a brand new type of communication. That is the place RingCentral got here in. The cloud-based answer provided by RingCentral supplied O’Brien Wonderful Meals with a whole telephone system that staff may use anyplace, from any gadget, whether or not it was a pc laptop computer, desktop or smartphone.

Gross sales reps have been in a position to begin taking and making buyer calls from dwelling utilizing their enterprise quantity. Moreover, as a result of RingCentral gives direct dial extensions for every quantity, it was simpler for the corporate to succeed in any worker at any location utilizing the softphone app.

A brand new period of communication

The big selection of phone utilization necessities that O’Brien Wonderful Meals needed to think about when selecting a brand new communications supplier meant that different options merely wouldn’t have been price efficient. Nonetheless, RingCentral turned out to be a no brainer. The corporate may be sure that anybody who wanted a piece telephone quantity had one whereas pooling minutes throughout the corporate.

O’Brien Wonderful Meals additionally needed to have in mind a number of suppliers and clients outdoors of Eire, which up to now meant they needed to take care of extraordinarily excessive telecom payments. Nonetheless, since worldwide calls by way of RingCentral obtain the identical billing as native calls, the corporate has realized incredible price financial savings.

In accordance with Eoghan, it is incredible for the corporate to have a stage of predictability for its price range going ahead, particularly in unpredictable instances. RingCentral additionally helped O’Brien Wonderful Meals get monetary savings on its telecom payments in one other approach. Eoghan famous that the cellular sign for one of many firm’s manufacturing amenities is usually fairly weak attributable to its rural location.

Nonetheless, as a result of RingCentral may supply full telephone performance by way of a cellular app with any internet-enabled gadget, the staff was in a position to entry stronger Wi-Fi and higher worker experiences. Utilizing RingCentral, the corporate was in a position to keep away from an enormous capital outlay that may in any other case have been required to enhance cellular indicators at its manufacturing web site.

Finally, working with RingCentral has saved O’Brien Wonderful Meals cash on a variety of telecom payments and overcome many points with preserving groups linked. Firm workers members at the moment are extra empowered, knowledgeable and aligned. Plus, they’ve the liberty to work with a better stage of mobility and freedom.

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