Thu Oct 20, 2022 8:25 PM
The multi-faceted marketing campaign contains the rollout of the company’s new slogan “Each Step of the Method”, demonstrating a renewed dedication to serving to New Yorkers in any respect ranges of want
The New York State Workplace of Dependancy Providers and Helps introduced the launch of a brand new statewide consciousness marketing campaign to direct the general public to what it calls “essential dependancy assets.” dependancy” and “assist scale back overdose charges and save lives”. The marketing campaign “will saturate areas of New York utilizing billboards, radio and tv broadcasts, transportation methods, digital providers and different non-traditional mediums.”
“Greater than 2 million individuals in New York State dwell with some type of dependancy. This marketing campaign is a part of our ongoing efforts to coach the general public about OASAS providers and guarantee they’ll entry instruments and assets,” stated OASAS Commissioner Chinazo Cunningham. “Alcohol consumption, playing and deadly overdoses have all elevated in recent times. OASAS strives to avoid wasting and enhance lives by a complete and progressive system of care that may meet the wants of people and households throughout the state.
The marketing campaign goals to lift consciousness that dependancy providers and helps can be found now in all areas of the state. The company’s new tagline, “Each Step of the Method,” emphasizes that the OASAS system contains prevention, remedy, hurt discount and restoration helps to assist meet individuals the place they’re. , in any respect ranges of want.
The marketing campaign additionally promotes New York State’s HOPE line, which may present assist by cellphone (877-8-HOPENY) or textual content (467369). Further info relating to all OASAS providers is accessible at OASAS.ny.govtogether with a search instrument to find remedy by sort and site.
The attention marketing campaign will run till November. Funding for this effort was supplied to New York by the Federal State Opioid Response Grant. Marketing campaign supplies can be found here.
OASAS oversees one of many largest substance use dysfunction care methods within the nation, with roughly 1,700 prevention, remedy and restoration packages serving greater than 680,000 individuals yearly. This contains the direct operation of 12 dependancy remedy facilities the place docs, nurses and medical employees present inpatient and residential providers to roughly 8,000 individuals yearly. OASAS is the one designated state company accountable for coordinating state and federal relations within the space of substance abuse providers.
New Yorkers scuffling with dependancy, or whose family members are struggling, can discover assist and hope by calling the state’s toll-free 24/7 HOPEline. at 1-877-8-HOPENY (1-877-846-7369) or by texting HOPENY (quick code 467369). Accessible dependancy remedies, together with disaster/rehab care, inpatient, residential, or outpatient care, will be discovered utilizing the NYS OASAS Therapy Availability Dashboard at FindAddictionTreatment.ny.gov or by the NYS OASA website. When you or a beloved one has skilled insurance coverage hurdles associated to remedy or need assistance interesting a denied declare, contact the CHAMP Helpline by cellphone at 888-614-5400 or by electronic mail to [email protected].
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